Luxury Hospitality Marketing Course | Brand Positioning & Communication Strategies

500.00

SKU: LHM01 Category:

Description

Black Platinum Gold—leading company in the Luxury Travel Industry— launched the ultimate “Luxury Hospitality Marketing & Communication Strategies Course”.

This online course will give your marketing team access to the key principles in brand positioning and communication strategies, catered exclusively to luxury hospitality marketing.

This exclusive course would be beneficial to:

  • Luxury Brand Managers working in the hospitality industry
  • Luxury Marketing Communication Managers building communication campaigns in the hospitality industry
  • Luxury Business Leaders involved in strategic brand level initiatives in the hospitality industry
  • Luxury Entrepreneurs in the hospitality industry

COURSE DURATION: 3 hr, 30 min

COURSE TOPICS:

WHAT LUXURY TRAVELLERS WANT

  • AUTHENTICITY
  • BESPOKE EXPERIENCES
  • TRANSFORMATIVE TRAVEL
  • TIME, SPACE, CHOICE
  • WELLNESS

OBJECTIVES

  • TAILORED AWARENESS
  • WORD OF MOUTH
  • QUALITATIVE GROWTH
  • LOYALTY

IDENTIFY CUSTOMER INSIGHTS 

  • NEW TECHNOLOGY
  • SUSTAINABILITY
  • CULINARY EXPERIENCES
  • MICRO-VACATIONS
  • SLOW TRAVEL
  • HUMAN TOUCH

SWOT ANALYSIS

  • STRENGHTS
  • WEAKNESSES
  • OPPORTUNITIES
  • THREATS

BRAND POSITIONING 

  • IDENTIFY KEY PILLARS
  • REALITY CHECK
  • THE WAY FORWARD

MARKETING GOALS

  • INCREASE BRAND AWARENESS
  • RECRUIT NEW CLIENTS
  • QUALITATIVE RETENTION
  • BRAND LOVE

PERSONA-DRIVEN MARKETING 

  • TRAVELER PERSONA
  • THE TRAVEL PLANNING JOURNEY
  • DREAMING PHASE
  • BOOKING PHASE
  • EXPERIENCING PHASE

TOUCH POINTS

  • WEBSITE & CTA
  • SOCIAL MEDIA CHANNELS ALWAYS ON
  • CONTENT CREATION
  • TONE OF VOICE
  • HASHTAGS
  • VISUAL IDENTITY
  • DARK POST
  • GOOGLE ADS
  • TRIGGERED EMAILS
  • PRE-ARRIVAL MESSAGES
  • DURING STAY MESSAGES
  • POST-STAY MESSAGES
  • ADDITIONAL REVENUE GENERATING MESSAGES

INFLUENCE, PR & MEDIA

  • INFLUENCE, NOT INFLUENCERS
  • DISCOVERY STRATEGY
  • PAID
  • OWNED
  • EARNED
  • BRAND INFLUENCE
  • PR & CRISIS MANAGEMENT STRATEGIES
  • CORPORATE SOCIAL RESPONSIBILITY