Description
Black Platinum Gold—leading company in the Luxury Travel Industry— launched the ultimate “Luxury Hospitality Marketing & Communication Strategies Course”.
This online course will give your marketing team access to the key principles in brand positioning and communication strategies, catered exclusively to luxury hospitality marketing.
This exclusive course would be beneficial to:
- Luxury Brand Managers working in the hospitality industry
- Luxury Marketing Communication Managers building communication campaigns in the hospitality industry
- Luxury Business Leaders involved in strategic brand level initiatives in the hospitality industry
- Luxury Entrepreneurs in the hospitality industry
COURSE DURATION: 3 hr, 30 min
COURSE TOPICS:
WHAT LUXURY TRAVELLERS WANT
- AUTHENTICITY
- BESPOKE EXPERIENCES
- TRANSFORMATIVE TRAVEL
- TIME, SPACE, CHOICE
- WELLNESS
OBJECTIVES
- TAILORED AWARENESS
- WORD OF MOUTH
- QUALITATIVE GROWTH
- LOYALTY
IDENTIFY CUSTOMER INSIGHTS
- NEW TECHNOLOGY
- SUSTAINABILITY
- CULINARY EXPERIENCES
- MICRO-VACATIONS
- SLOW TRAVEL
- HUMAN TOUCH
SWOT ANALYSIS
- STRENGHTS
- WEAKNESSES
- OPPORTUNITIES
- THREATS
BRAND POSITIONING
- IDENTIFY KEY PILLARS
- REALITY CHECK
- THE WAY FORWARD
MARKETING GOALS
- INCREASE BRAND AWARENESS
- RECRUIT NEW CLIENTS
- QUALITATIVE RETENTION
- BRAND LOVE
PERSONA-DRIVEN MARKETING
- TRAVELER PERSONA
- THE TRAVEL PLANNING JOURNEY
- DREAMING PHASE
- BOOKING PHASE
- EXPERIENCING PHASE
TOUCH POINTS
- WEBSITE & CTA
- SOCIAL MEDIA CHANNELS ALWAYS ON
- CONTENT CREATION
- TONE OF VOICE
- HASHTAGS
- VISUAL IDENTITY
- DARK POST
- GOOGLE ADS
- TRIGGERED EMAILS
- PRE-ARRIVAL MESSAGES
- DURING STAY MESSAGES
- POST-STAY MESSAGES
- ADDITIONAL REVENUE GENERATING MESSAGES
INFLUENCE, PR & MEDIA
- INFLUENCE, NOT INFLUENCERS
- DISCOVERY STRATEGY
- PAID
- OWNED
- EARNED
- BRAND INFLUENCE
- PR & CRISIS MANAGEMENT STRATEGIES
- CORPORATE SOCIAL RESPONSIBILITY