Description

Black Platinum Gold—leading company in the Luxury Travel Industry— launched the ultimate “Luxury Hospitality Marketing & Communication Strategies Course”.

This online course will give your marketing team access to the key principles in brand positioning and communication strategies, catered exclusively to luxury hospitality marketing.

This exclusive course would be beneficial to:

Luxury Brand Managers working in the hospitality industry
Luxury Marketing Communication Managers building communication campaigns in the hospitality industry
Luxury Business Leaders involved in strategic brand level initiatives in the hospitality industry
Luxury Entrepreneurs in the hospitality industry

COURSE DURATION: 3 hr, 30 min

COURSE TOPICS:

WHAT LUXURY TRAVELLERS WANT

AUTHENTICITY
BESPOKE EXPERIENCES
TRANSFORMATIVE TRAVEL
TIME, SPACE, CHOICE
WELLNESS

OBJECTIVES

TAILORED AWARENESS
WORD OF MOUTH
QUALITATIVE GROWTH
LOYALTY

IDENTIFY CUSTOMER INSIGHTS

NEW TECHNOLOGY
SUSTAINABILITY
CULINARY EXPERIENCES
MICRO-VACATIONS
SLOW TRAVEL
HUMAN TOUCH

SWOT ANALYSIS

STRENGHTS
WEAKNESSES
OPPORTUNITIES
THREATS

BRAND POSITIONING

IDENTIFY KEY PILLARS
REALITY CHECK
THE WAY FORWARD

MARKETING GOALS

INCREASE BRAND AWARENESS
RECRUIT NEW CLIENTS
QUALITATIVE RETENTION
BRAND LOVE

PERSONA-DRIVEN MARKETING

TRAVELER PERSONA
THE TRAVEL PLANNING JOURNEY
DREAMING PHASE
BOOKING PHASE
EXPERIENCING PHASE

TOUCH POINTS

WEBSITE & CTA
SOCIAL MEDIA CHANNELS ALWAYS ON
CONTENT CREATION
TONE OF VOICE
HASHTAGS
VISUAL IDENTITY
DARK POST
GOOGLE ADS
TRIGGERED EMAILS
PRE-ARRIVAL MESSAGES
DURING STAY MESSAGES
POST-STAY MESSAGES
ADDITIONAL REVENUE GENERATING MESSAGES

INFLUENCE, PR & MEDIA

INFLUENCE, NOT INFLUENCERS
DISCOVERY STRATEGY
PAID
OWNED
EARNED
BRAND INFLUENCE
PR & CRISIS MANAGEMENT STRATEGIES
CORPORATE SOCIAL RESPONSIBILITY